Laura Mercier
A Full Partnership in Re-Branding
In 2017 Laura Mercier embarked on a brand-wide re-think. PF was drafted in to collaborate on the execution of the concept. Over the next four years we would produce videos, print campaigns, events and manage social media creation and post-production.
Working hand in hand with the LM creative and marketing departments, PF handled art buying, partnered in creative development, structured internal organization and managed production logistics of all scales across multiple verticals.
Campaign spots and social media videos alongside stills for the digital, POS and OOH. A rolling production schedule through and between seasons, launches and brand events, designed to maximize both creativity and production time.
Partnering with the Laura Mercier teams, PF was able to provide support for asset creation for many deliverable types, maintaining a developed, consistent sense of style and quality and standardized communication and producing.
To handle the abundant asset creation for clients such as Laura Mercier, PF designed a built-to-purpose studio we named Cigarettes & Candy to meet the constant digital and social media needs for the non-stop capture schedule. PF established work flow efficiencies in table-top, video tutorial and on-figure production with a data pipeline straight to PF Post.
PF helped Laura Mercier produce, shoot, edit and post produce thousands of images, social media assets, internal presentations and videos shot across three continents in as many years.