google.org

International Production and Post Production

In collaboration with JOAN Creative and GOOGLE.org Picture Farm produced a films & stills campaign honoring the inspiring grantee winners of the Impact Challenge for Woman and Girls 2021.

In a total of 4 weeks from concept to delivery, Picture Farm partnered with Magnum Photos, delivering a full campaign of stills and videos, producing both on site and remotely.

34 organisations

5 continents

19 countries

29 photo shoots

5 film shoots

200 finished stills assets

5 films for social and web.

“The Google.org Impact Challenge for Women and Girls commits $25 million to fund organizations creating pathways to prosperity for women and girls. This is an open call for applications, and selected charitable initiatives will receive up to $2 million, as well as opportunities for mentorship and additional support from Google."

Gender inequity is one of the most urgent challenges we face as a society, and COVID-19 has put the economic future of women and girls at even greater risk. At Google.org, we believe that solving big problems requires collective action, and the people closest to the challenges are often those closest to the solution.

We want to support organizations helping women and girls turn their economic potential into power: from programs addressing systemic barriers to economic equality, to those cultivating entrepreneurship, developing financial independence, and more.

Picture Farm also played the role of art buyer, bringing in regular collaborator Francesca Consarino to head up the project as the director.

The film productions varied from on-site shoots to carefully managed remote directing, using local talent.

The stills capture was coordinated with Magnum Photos, using their global network of talented artists.

Shot in Germany, Jordan, Australia, Kenya, South Africa, Rwanda, Brazil, Indonesia, Canada, South Korea, Nigeria, Japan, India, Spain, Colombia, France, Argentina, Mexico & the United States.

And editing at Picture Farm’s Brooklyn Navy Yard studio.