google.org
International Production, Post Production & Creative Partnership
A collaborative partnership between Joan Creative, the Google Foundation, Magnum Photos and Picture Farm honoring the inspiring grantee winners of the Impact Challenge for Woman and Girls 2021.
In a total of 4 weeks from concept to delivery, Picture Farm partnered with Magnum Photos and director Francesca Consarino, delivering a full campaign of stills and videos, producing both on site and remotely.
34 organisations
5 continents
19 countries
29 photo shoots
5 film shoots
200 finished stills assets
19 video assets
Shot in Germany, Jordan, Australia, Kenya, South Africa, Rwanda, Brazil, Indonesia, Canada, South Korea, Nigeria, Japan, India, Spain, Colombia, France, Argentina, Mexico & the United States.
Picture Farm also played the role of art buyer, bringing in a regular collaborator, filmmaker Francesca Consarino, to head up the motion capture and editing.
The film productions varied from on-site shoots to carefully managed remote directing, using local talent.
The stills capture was coordinated with Magnum Photos, using their global network of talented artists.
Post produced out of Picture Farm’s Brooklyn Navy Yard studio.
“The Google.org Impact Challenge for Women and Girls commits $25 million to fund organizations creating pathways to prosperity for women and girls. This is an open call for applications, and selected charitable initiatives will receive up to $2 million, as well as opportunities for mentorship and additional support from Google."
Gender inequity is one of the most urgent challenges we face as a society, and COVID-19 has put the economic future of women and girls at even greater risk. At Google.org, we believe that solving big problems requires collective action, and the people closest to the challenges are often those closest to the solution.
We want to support organizations helping women and girls turn their economic potential into power: from programs addressing systemic barriers to economic equality, to those cultivating entrepreneurship, developing financial independence, and more.”
