Canada Goose
Hybrid production amidst the beauty of the north
Over two campaigns and two agencies, director Christopher Anderson and Picture Farm worked with Droga5 UK, Spring Studios and Makers Production, to tell the stories of Inuit seamstresses featured by Canada Goose’s Project Atigi and their lightweight down and knitwear collections.
With footage captured across Canada’s Northern Territories, the films explore each woman’s relationship to her native community through the practice of sewing. The result is a series of pieces that intimately navigate Project Atigi’s becoming – meticulously hand-crafted, bespoke parkas infused with Inuit tradition and culture.
Shot between the gale force winds and exceptionally finicky squalls of Newfoundland, Christopher was able to capture real elemental functionality with peak beauty for Canada Goose’s lightweight down and knitwear lines.
Each project developed, pre-produced and post produced at Picture Farm.
