adidas #makerlab
Documenting the creative process across three continents
Partnering to create a documentary series, social assets, coffee table book and public event. (Project Development, Global Shoot Production & Post-Production)
In collaboration with Adidas MakerLab Creative Director Jose Cabaco, Creative Director Ibrahim Hasan and Joey Ellis of GrandArmy agency- PF spent a good part of the summer of 2019 producing a massive international video and photo campaign for MakerLab who commissioned 3 artists to (re-)design the iconic Adidas Campus sneaker. The project married campaign photography by Jean-Vincent Simonet & Ibrahem Hasan and with a documentary film directed by Leandro Lara.
full campaign production and post production
A 30-minute documentary
3 social media artist portraits docs
A zine, dozens of postcards and a coffee table book
From Tokyo to the UK, Germany to Vietnam, following three designers – Alex Nash, Helen Kirkum, and Shun Hirose – in their quest to create their own iteration of the iconic silhouette.
The project culminated in a live event with the limited edition shoes going to market with StockX launching, for the first time, a sneaker range in the form of a biddable IPO.
